There is a third type of diamond retailer, the diamond broker, that differs from the jewelry store or e - commerce retailer. Like most e - commerce retailers, brokers do not own inventory and have low overhead, but they differ in that they work as diamond consultants for the shopper to find the best diamonds meeting the consumer’s requirements.
To attract new clients, diamond brokers rely on word of mouth advertising. They typically have a website focused on online education and shopping advice instead of a list of inventory and the online shopping cart. Diamond brokers work with their client to find the best diamond on the wholesale market and present it to the client in the broker’s office or ship the diamond to the client to examine before they purchase. The result of the lower overhead and personal consultant service is that clients usually get a better diamond at a lower price than with jewelry stores or online retailers.
To determine which company is going to be the best supplier for your diamonds, know what retailer characteristics are most important to you then ask many questions. Be sure the company you select is going to be able to provide the personalized service, expert advice, high quality diamonds and low prices you deserve.
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